British land-based and online casino games developer Blueprint Gaming Limited has announced that it has extended its long-term licensing deal with the firm behind the Deal or No Deal-branded family of entertainments, Banijay Group.
The Newark-headquartered innovator used an official Monday press published by European Gaming Media and Events to declare that the arrangement has ‘reaffirmed its position as the leading developer’ of titles themed around the popular Deal or No Deal television program and allow it to continue producing ‘unique content’ such as its upcoming Deal or No Deal: Banker’s Bonanza slot.
Blueprint Gaming Limited stated that it intends to premiere its new Deal or No Deal: Banker’s Bonanza advance for iGaming players in the United Kingdom from next month while the extended alliance with Banijay Group will also now allow it to develop similar titles branded around the equivalent program for viewers in Canada, Le Banquier.
David Purvis serves as the Operations Managing Director for Blueprint Gaming Limited and he used the press release to declare that the lengthened deal with Banijay Group will moreover permit his firm to gain access to a range of new global intellectual property ‘that will further extend the company’s reach across multiple markets and broaden its slots portfolio’. The specialist disclosed that this estate is to encompass the worldwide rights for popular television franchises such as Black Mirror, Big Brother, Peaky Blinders, The Money Drop and the £100k Drop.
Read a statement from Purvis…
“Within the land-based sector of the United Kingdom, Deal or No Deal still reigns supreme as players identify the brand’s quality characteristics in shaping an immersive gaming experience. Extending our existing deal with Banijay Group is an important step in our product development plans as we look to build more engaging content for our customer base to enjoy.”
For his part and Lex Scott, Gaming and Gambling Commercial Director for Paris-headquartered Banijay Group, disclosed that Blueprint Gaming Limited will now furthermore be permitted to keep supplying titles branded around its Deal or No Deal franchise to the United Kingdom’s land-based gaming market. The expert pronounced that these innovations including the Deal or No Deal: What’s in Your Box, Deal or No Deal: Lightning Spins and Deal or No Deal: Diamond Jackpots games have ‘enjoyed strong commercial success’ and become ‘hugely popular’ with players from Wick to Whitstable.
Scott’s statement read…
“For years, Blueprint Gaming Limited’s teams have developed and distributed quality games based on our Deal or No Deal brand. We had no hesitation in extending our partnership to evolve the brand and take the intellectual property in a new direction. We’re also looking forward to working alongside Blueprint Gaming Limited involving several of our other licences and ensure Banijay Group brands enjoy a strong footing across the globe in particular the United States and Canada.”