American land-based casino operator Boyd Gaming Corporation has announced that it has taken a further step into the iGaming realm via the premiere of its free-play Stardust Social Casino app.
The Las Vegas-headquartered firm used an official Tuesday press release to state that the new iOS and Android-friendly mobile innovation is themed around the motifs of southern Nevada’s former Stardust Resort and Casino and offers aficionados ‘a regularly-updated selection of popular slot titles’ already popular on the gaming floors of its almost 30 properties situated across the United States.
Boyd proclaimed that the downloadable Stardust Social Casino advance also allows online punters to amass a range of ‘rewards and benefits’ for its B Connected player loyalty program that can subsequently be utilized at its many land-based venues.
Keith Smith, President and Chief Executive Officer for New York-listed Boyd Gaming Corporation, used the press release to declare that his firm’s new Stardust Social Casino app has moreover been designed to ‘elegantly capture the nostalgia’ associated with the Las Vegas Strip property that closed in 2006 after 48 years in business. He moreover pronounced that this 1,552-room facility was once one of the casino industry’s ‘most beloved and storied brands’ and had even served as the inspiration behind the critically-acclaimed 1995 film Casino.
Read a statement from Smith…
“Though the Stardust Resort and Casino closed more than a decade ago, this iconic brand remains one of the most legendary names in Las Vegas history. With the launch of Stardust Social Casino, we are bringing back the nostalgia and excitement of this brand with a social gaming experience worthy of the ‘Stardust’ name. Given its considerable brand equity, we believe the ‘Stardust’ name will give us a unique advantage as we further expand our online and mobile gaming presence.”