This past week, London played host to ICE Totally Gaming, an exhibition where bookmakers and operators were on hand from across the globe to discover what gaming developers have in the works. BtoBet is a pioneer when it comes to iGaming technologies for operators and they certainly showcased their latest developments this week during ICE. Operators and bookmakers were greatly impressed at the display provided by BtoBet which included professional acroduo dancers.

On the second day of the exhibition at ICE, BtoBet, a multinational provider of online gaming and sports betting technology, showcased Neuron Gaming, a new iGaming platform creation. The company’s stand was quite impressive this year, including a humanoid in full-body form, with real human eyes, which represented how BtoBet has the ability to transform technological skills into human ability. They also use the humanoid to show how functionality can become competence, reliability becomes integrity and helpfulness can become benevolence.

BtoBet used their stand to highlight how their technology is the ideal combination of human ability and computer science. Their concept ensures that clients will enjoy a considerable impact within their brand on the market.

During the showcase, the acroduo dancers presented their routine at the company’s stand and nearby pavilions. They expressed in dance a metaphor as to what the company can provide partners with their new technology.

In a press release, Kostandina Zafirovska, the CEO of BtoBet, commented on the first day of the show by stating: “Neuron Sports and Neuron Gaming, both deploy a flexible technology, ensuring that our clients can change with the circumstances and evolve with our product. The professional acroduo dancers at ICE are providing to our clients, bookmakers and operators the possibility to witness with their own eyes – through a metaphoric acro-dance – how technology constantly morphs, as our platform does, and how a well-matched partnership works, each with a part to play in achieving the end goal. We team up to support, embrace opportunities and win together, all in full TRUST.”

Alessandro Fried, the Chairman of BtoBet, also commented by stating: “BtoBet is a partner, not a supplier, and as partners we provide constant support to our clients; our support department is working closely with our client’s operations team – as colleagues – helping them during the everyday operational job, identifying their needs and working side by side. All bookmakers and operators that wish to see their brand evolve and become unique in the market will have the chance to meet us at ICE 2018, stand S1-320 till 8 February.”

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