Online casino and sportsbook platform developer, BtoBet, has announced that it will be utilizing next month’s International Casino Exhibition (ICE) London extravaganza to debut its new Neuron 3 player-centric betting advance.

The Gibraltar-headquartered firm used an official Thursday press release to detail that ICE London is set to run from February 4 to 6 inside the capital city’s giant ExCeL exhibitions venue and it is to be on stand S1-320 showing off its complete array of innovations.

Social media betting:

BtoBet detailed that one of the most interesting aspects of its new Neuron 3 platform is a social media betting feature that will allow punters to search for specific bets or directly lodge a bespoke wager via a multitude of social media applications such as Viber, Facebook and Twitter. The enterprise moreover stated that this advance was ‘specifically developed’ to satisfy the characteristics of modern gamblers who increasingly tend to utilize ‘social communicative platforms.’

Rapid resolve:

The iGaming innovator used the press release to declare that the social media betting aspect of its Neuron 3 platform will provide players with ‘a very fast way’ to place wagers ‘without the need to browse through an endless list of events’ using a website or a sportsbetting operator’s third-party app. It proclaimed that the advance is to also make it easier for punters to lodge multiple-type bets ‘via a single messaged instruction.’

Read a statement from BtoBet…

“Players can also make use of the social media betting tool for bet searching, which will allow them to find all the selections they want in a single search.”

Enhanced engagement:

Finally, BtoBet proclaimed that the mobile-friendly social media betting functionality attached to its Neuron 3 platform will furthermore provide online sportsbook operators with ‘a number of benefits’ including increased engagement as it is to be the ‘ideal approach in targeting digital native customers’ especially those from the millennial demographic.