NetEnt will be operating in the United States for the very first time after signing an agreement with bwin.party and Borgata brands of New Jersey. This is the first agreement for the Swedish iGaming solutions provider and will see the company providing multichannel casino games to both New Jersey operators.
Currently, bwin.party is running the gaming platform for the PartyPoker and Borgata Poker and Casino brands. NetEnt will now hopefully provide gaming options for the brands once they are approved by the New Jersey Division of Gaming Enforcement. The company has already applied for a temporary gaming license and this application is under review, though expected to be approved.
Borgata and bwin.party will be using the multichannel desktop and mobile products of NetEnt for player gaming. Once approved, NetEnt will be able to launch their content to the sites of both operators. Bwin.party Director of Poker and Group Directory, Jeffrey Haas, stated that the top priority of the brand is to provide the best products for their customers in New Jersey, with integrating NetEnt as the best step to meet their objective.
Both the Borgata and bwin.party were impressed with NetEnt’s performance in the regulated markets of Europe and wanted to use the product option within the United States. Customers will soon have the option of enjoying unique content provided by the Swedish supplier.