Caesars Entertainment, Inc. announced today the acquisition of ZeroFlucs Group Pty Ltd, a leading provider of innovative software solutions for sports betting operators. This strategic acquisition allows Caesars to enhance its sports betting offerings by integrating ZeroFlucs’ technology, which leverages existing data sources and partnerships to provide advanced pricing options.

Strengthening the partnership:

The partnership between Caesars and ZeroFlucs began with a successful commercial arrangement that saw ZeroFlucs’ technology incorporated into the Caesars Sportsbook platform. This integration facilitated the launch of new betting features, including in-play same-game parlays and an expanded selection of “SGP-eligible” markets for Major League Baseball, significantly improving the user experience.

The acquisition formalizes a collaboration that has already yielded substantial benefits for Caesars Sportsbook customers. Eric Hession, President of Caesars Digital, expressed his enthusiasm about the acquisition in the company’s press release: “We are excited to welcome the talented ZeroFlucs team into the Caesars family. Their expertise in data science and trading technology, coupled with their passion for sports, makes them a perfect fit with our team as we drive to offer our customers the best sports betting product that complements our award-winning Caesars Rewards program.”

Steve Gray, Founder and Chief Executive Officer of ZeroFlucs, echoed this sentiment. “We are thrilled to be joining forces with the team at Caesars and can’t imagine a better home for our people or a platform for our product to shine on. Our team has always been passionate about being at the forefront of what’s possible in sports betting, and with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.”

ZeroFlucs will continue to operate under the leadership of Steve Gray, who will join Caesars Digital as Senior Vice President of Pricing Initiatives. Carly Christensen will join Caesars Digital as Senior Vice President of Pricing Technology. Their team will be supported by experienced members of Caesars’ data science and data engineering teams, ensuring seamless integration and continued innovation.

Every Digital launches custom-branded game for Caesars Palace Online Casino:

In other news, Everi Digital, the online gaming division of Everi Holdings Inc., announced the launch of Caesars Emperors Gold, a custom-branded online game available on the newly upgraded Caesars Palace Online Casino platform. This game, now accessible to players in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, marks the second title Everi has developed specifically for Caesars Palace Online Casino.

Caesars Emperors Gold is a five-reel video slot game featuring mystery jackpots and iconic Caesars branding, including Romanesque statues that house the reels and high-paying symbols. This launch further extends the longstanding collaboration between Everi and Caesars Digital, showcasing Everi’s extensive catalog of more than 70 unique titles across North America and Europe via the Spark Remote Game Server.

Jordan Brent, Everi’s Vice President of Digital Commercialization, highlighted the significance of this launch: “This rewarding custom game launch with Caesars Digital deepens our strategy with a top-tier iGaming operator and brings Caesars online players in North America a new title with thrilling progressive jackpot opportunities. With the launch of ‘Caesars Emperors Gold,’ it’s clear both Everi and Caesars are committed to providing unique experiences to engage online players.”

As Everi reports, Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, also emphasized the importance of expanding their custom game offerings: “Expanding our custom game catalog with Everi offers us another chance to captivate our online casino players with exclusive one-of-a-kind content and progressive jackpot opportunities that we know are in high demand with players. Everi’s games have already proven to be favorites at our various destinations and across our online casino platforms. The launch of ‘Caesars Emperors Gold’ should deliver a distinctive and enhanced online casino experience that will undoubtedly thrill our players.”

With the acquisition of ZeroFlucs and the launch of new custom games, Caesars Entertainment continues to position itself as a leader in the digital gaming and sports betting industries. These strategic moves are designed to enhance the customer experience, offer innovative betting options, and expand the reach of Caesars’ digital offerings.