Some 15 weeks after completing its purchase of land-based and online sportsbetting giant William Hill and American casino operator Caesars Entertainment Incorporated has announced the premiere of its innovative Caesars Sportsbook advance.

The Las Vegas-headquartered firm used an official Monday press release to detail that the new mobile-friendly service utilizes its own Liberty technology stack and is already being made available to sportsbetting aficionados across eight American states encompassing New Jersey, West Virginia, Indiana, Michigan, Colorado, Iowa, Virginia and Tennessee.

Comprehensive choice:

Caesars Entertainment Incorporated stated that its modern Caesars Sportsbook advance, which can moreover be enjoyed by punters in Nevada, Illinois and the District of Columbia who have first registered at an existing retail location, is ‘the most dynamic way to bet sports’ and offers ‘hundreds of wagers’ on a range of sports including action from the National Football League (NFL), National Basketball Association (NBA) and National Hockey League (NHL). The company also asserted that the sportsbetting advance being run by its newly-constituted Caesars Digital arm ‘provides extensive odds and flexible limits’ with its technology ensuring convenience and ‘less interruption in the user experience’.

Allegiance advantages:

Tom Reeg serves as the Chief Executive Officer for Caesars Entertainment and he used the press release to proclaim that the new Caesars Sportsbook, which is awaiting ‘regulatory review’ before going live for punters in Louisiana, Maryland and Arizona, has furthermore been integrated with his firm’s Caesars Rewards loyalty program. The boss declared that this functionality allows bettors to earn a range of rewards including ‘free-play, dining, getaway and specially-curated sports and entertainment experiences’ that can be redeemed online or in person at over 50 venues in some 16 states.

Read a statement from Reeg…

“The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

Prominent promotion:

To promote the debut of its Caesars Sportsbook innovation and Caesars Entertainment Incorporated disclosed that it is to run a special advertising campaign across the United States fronted by American actor JB Smoove (pictured) portrayed as the legendary Roman emperor Julius Caesar. The operator pronounced that this drive will additionally see well-known stand-up comedian Patton Oswalt playing the role of a sports bettor who has already enjoyed the new sportsbetting app to earn Caesars Rewards loyalty points.

Introductory interest:

For his part and Eric Hession, Co-President for Caesars Digital, used the press release to decree that the new Caesars Sportsbook is to give punters access to ‘an expansive array of wagering opportunities including live in-game betting’ in addition to ‘exclusive profit boosts’ and the ability to place a ‘risk-free’ first-time wager featuring an attractive street value of up to $5,000.

Hession’s statement read…

“Caesars Sportsbook puts the bettor at the center of everything. We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar and that means generous offers and a way to earn through Caesars Rewards.”