Curacao licensed online sportsbook and casino brand, Campeonbet, has launched an affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider, as part of its strategy this year to reach beyond its Southern and Central American focus and enter new global markets.
Under the terms of the deal, the new programme will be managed by Income Access with its affiliate software, enabling Campeonbet’s in-house team of affiliate managers to target players according to country, language, device and city and to segment campaigns.
New affiliates who join the programme will benefit from up to 60 percent revenue share for the first three months of promoting the brand. After the promotional period has passed, commissions will revert to up to 50 percent revenue share, according to the news release.
Operated by CW Marketing B.V, the brand is available in multiple languages, and this year after receiving regulatory approval intends to enter new global markets.
Joshua Light, affiliate manager for Camppeonbet, said, “Our strategy and mindset at Campeonbet is strongly focused on international expansion, and we consider Income Access as an ideal ally on our journey into new global markets.”
“Supported by the Income Access platform, our marketing department and affiliate team are dedicated to optimising our customer acquisition and retention across all marketing channels, with a strong focus in 2018 on affiliates,” said Light.
Also commenting on the deal, chief executive for Income Access and Digital Wallets at Paysafe, Lorenzo Pellegrino, said, “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition.
“Our software will allow Campeonbet to tailor its affiliate campaigns very specifically to ensure they succeed in whichever market the brand is targeting.”