The inaugural Casino Marketing Forum (CMF) 2016, will take place 23 to 25 August at Emperors Palace in Johannesburg, South Africa. The three day forum is focused on the land casino industry and offers casino professionals an unprecedented opportunity to network and collaborate with thought leaders and explore new ideas and solutions to ever-changing market challenges.

The forum promises to provide participants with an-depth view and discussion opportunities to discover robust and innovative approaches to stay ahead of the curve and remain competitive by optimizing reach and improving market strategies using digital and other tools. The roster of guest speakers represents a variety of successful industry professionals from within South Africa, Amsterdam, Hong Kong and elsewhere with valuable knowledge and insights. Included among them are Madelein-Joy Özok (Group General Manager: Marketing (Gaming), SUN INTERNATIONAL), Arjan Korstjens (Lecturer, TOTALLY GAMING ACADEMY, AMSTERDAM), Gary Jackson (Founder and CEO of LOL ENTERTAINMENT GROUP, HONG KONG), and many more.

Among the premier marketing and technology insights, real world strategies, and innovation updates covered will be:

– Mobile, Video, Programmatic, Content
– Brand, Communication, Data, Affiliate Marketing
– Research
– Direct Mail, Promotions, FICA, POPI

Rather than a static event with knowledge pouring out from behind the lectern and participants left to collect what they can, the event will follow an interactive format facilitating power conversations for the benefit of those asking, answering, or following along. Also included will be several networking sessions for participants to make new connections or solidify existing contacts and associations.

Two detail intensive workshops will also be held to help cement new and updated knowledge in marketing; the first is for beginners or as an intermediate level refresher for CMOs, Marketing Managers, Brand Managers, Business Development Managers, Sales Managers, PR and Communication, Managers, Social Media Managers, and Heads of Business.

The second half-day workshop is a Master Class for intermediate and advanced participants occupying positions as CMOs, Marketing Managers, Database Managers, Sales Managers, Business Development Managers, and Digital Managers.

The forum format is designed to unlock the collective knowledge of participants, augmented by some of the brightest minds in the field. Forum elements will include Speaker sessions, Ice breakers, Panel discussion, World Café, the Challenge your Peers session, as well as workshops.

CMF 2016 is being presented by Eventus-International,  an independent global event producing company based in Hong Kong and South Africa.

The Casino Marketing Forum begins with registration at 8am Tuesday, August 23 and ends at 16:15 on Thursday,  August 25.

For more information on The Casino Marketing Forum 2016, please visit: