Maltese online casino software innovator EveryMatrix Software Limited has announced the inking of a deal that has seen its CasinoEngine iGaming platform integrate a range of real-time gamification advances from Competition Labs Limited.

Headquartered in the northern Valletta suburb of St Julian’s, the developer used a Monday press release published by European Gaming Media and Events to declare that users of its CasinoEngine platform can now take advantage of ‘a large selection of gamification tools’ from the partner firm including leaderboards, tournaments and mission-based achievement challenges to ‘significantly improve player retention and lifetime values.’

Optimization options:

EveryMatrix Software Limited stated that the new strategic partnership also sees its CasinoEngine innovation now feature a ‘powerful bonus system’ from Competition Labs Limited as well as ‘an advanced toolkit and several player engagement features’ that have been designed to present iGaming operators with the chance to ‘optimize acquisition and retention campaigns.’

Progressive properties:

Stian Enger Pettersen from EveryMatrix Software Limited, used the press release to detail that the positive impacts of gamification run to increases in player loyalty, turnover, brand favorability and player engagement metrics. He pronounced that the technology moreover assists the ‘responsible gambling efforts’ of online casino and sportsbetting operators by not ‘encouraging negative behaviors.’

Read a statement from Pettersen…

We’ve been thoroughly researching partners in this area and Competition Labs Limited’s credentials are impressive. We help customers to differentiate and innovate their businesses through our solutions and the gamification platform from Competition Labs Limited is an excellent fit for us. Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions and we are confident that players will be excited by the ‘skinnable’ widgets.”

Celebrated collaborator:

For his part and Julian Steinwender from Competition Labs Limited described EveryMatrix Software Limited as ‘a great partner to work with’ due to the fact that it has continuously demonstrated a ‘commitment to both customers and players’ over the course of the past ten years.

Steinwender’s statement read…

CasinoEngine is a high-performing product and our gamification platform will help it to increase its customer engagement even more. We understand that gamification can be daunting, which is where our software and consulting services can help out.”