In China, last year reportedly saw aggregated lottery product sales increase by some 19.9% when compared with the previous twelve-month period to reach approximately ¥511.47 billion ($75.94 billion).
Lucrative draws:
According to a Monday report from GGRAsia citing official data from the giant nation’s Ministry of Finance, the China Welfare Lottery recorded annual sales of ¥224.56 billion ($33.34 billion), which represented a swell of some 3.5% year-on-year, while its compatriot China Sports Lottery attained an even higher 36.8% rise to see its twelve-month revenues hit almost ¥286.91 billion ($42.59 billion).
Provincial progress:
The government figures also showed that annual lottery sales had posted year-on-year improvements in every one of China’s 31 provinces except Tibet, which recorded a decrease of 4.3%, while Guangdong Province had retained its title as the nation’s most lucrative market thanks to a 15.9% boost in twelve-month revenues to ¥48.99 billion ($7.27 billion).
GGRAsia further reported that the similarly-affluent Jiangsu Province, which is home to the large cities of Nanjing, Suzhou and Wuxi, captured the second spot in the lottery revenues race after it managed to record a 25.3% year-on-year advance in annual sales to nearly ¥44.51 billion ($6.61 billion). This was purportedly allied with comparable expansions of over 30% from Jiangxi Province and the more rural Guizhou Province.
December drive:
For the month of December alone, the source added that aggregated lottery product sales in China rose by 8.4% year-on-year to about ¥43.02 billion ($6.38 billion). This was purportedly led by a comparable 17.8% gain in revenues from the China Sports Lottery to approximately ¥22.42 billion ($3.32 billion) although its sister China Welfare Lottery posted a 0.2% decline to around ¥20.61 billion ($3.06 billion).