Soft2Bet, a thriving casino and sportsbook provider, has signed a beneficial agreement with Malta-based live-dealer casino studio, OnAir Entertainment.
Presentation of new content:
With this latest collaboration, Soft2Bet hopes to expand its presence in Malta by adding new live casinos from another live-dealer casino studio to its diverse, self-created and innovative portfolio, providing its customers with new live casino gaming experience.
This agreement also includes the formation of five branded roulette tables for Soft2Bet’s biggest brands, Betinia and Yoyocasino, providing players with the exceptional casino experience.
Daniel Mitton, Soft2Bet’s Director of Gaming, said: “One of our key objectives as a company is to lead the way in our diverse and high-quality product offering, by incorporating OnAir EntertainmentTM‘s immersive live casino content we are further proving that player experience is at the heart of our business. Now that we are live, we are excited for the product to speak for itself.”
Moreover, OnAir will enjoy the popularity that comes with combining its portfolio with Soft2Bet’s fast-growing, creative portfolio. OnAir is a relatively young company, officially launched in 2020, with a totally bespoke portfolio consisting of live-dealer casino products. With this alliance, it hopes to grow exponentially and become more famous globally.
Simon Field. Commercial Director at OnAir, said: “We’re delighted to have agreed a deal with a leading platform provider like Soft2Bet. The company’s revamped platform is truly a sensational home for casino games. We can’t wait for our top-notch live casino games to be integrated and provide more players with an engaging and unique experience.”
Soft2Bet is an innovative, internationally recognized, self-developing Malta-based casino and sports betting provider, with development offices in Cyprus and Bulgaria. It was founded in 2016 and its self-created, extraordinary brands Betinia and Yoyocasino, are famous globally.
The company originally started in 2016 as B2C operator and later included B2B solutions to its line-up.
Its focus is the communication with customers and thanks to it, the company developed its websites to be mobile-first, secure and interactive.
Self-created live-dealer casino studio:
Non-traditional, self-created live-dealer casino studio has been making waves in the industry since its official launch in 2020. It’s based in Malta with development offices in Latvia, United Kingdom, Greece, and Isle of Man.
Its portfolio consists of live-dealer casino games such as its first Standard Blackjack.