Following the acquisition of a 20% stake interest in Dabble Sports for Aus$33.0m by Australian gaming group, Tabcorp, Dabble, Australia’s leading online betting brand, has completed the purchase of daily mobile sports betting platform Moneyball Australia for an unannonced amount.
Main purpose of the purchase:
According to company officials “this acquisition forms part of its ongoing growth strategy, with Moneyball users gaining access to Dabble’s products and social network to improve their social betting experience.”
Dabble is an innovative brand that combines crucial parts of social media that are the same as social brands such as Twitter, WhatsApp and TikTok and creates a platform for players who like a more interesting and non-traditional betting experience. These players are relatively younger generation of 18-35 years old.
Some of Dabble’s products that will now be available to MoneyBall users involve Copy Bet, the Banter Channel, Activity Feed and premium products such as access to Sky Racing, but within the platform.
Commenting on the purchase, Tom Rundle, Dabble Chief Executive, said: “Our offering as an inclusive, social and engaging betting experience is undoubtedly unique to the Australian wagering market. We are excited by the growth of the Dabble community that this acquisition will deliver.
“With many of Moneyball’s customers already familiar with the community-based element of wagering via their strong daily fantasy sports background, we believe there is a tremendous alignment that will appeal to these customers and make our community stronger.”
Headquartered in Darwin, Australia, Dabble is an online sports and racing betting brand licensed by the Northern Territory Racing Commission (NTRC). It was founded and officially launched in 2020. Its main goal is to offer real socialized betting experience that will be constantly interesting.
Driven by this goal, the brand offers a non-traditional platform that gives its players the green light to interact, communicate, share content and make long-term friendships together.
Its latest technology enables an outstanding social betting experience, unmatched by any other online betting brand.
Examples of such technology are:
- activity feed – the first thing players see on screen with Dabble is the activity feed and not the wagering market. It shows the newest bets and tips from the followed accounts just like other social media platforms;
- banter channels – its banter channel allows players to communicate directly with each other and make a connection;
- copy bet – this is one of the most non-traditional offers and gives players the ability to copy a bet from someone they follow with just one click.
Brand development offices are located in Melbourne, Brisbane, Adelaide and Albury, with more to come as the brand becomes more globally recognized.