In a move that will see it further grow its presence in Africa, multi-channel sports betting and casino platform provider, Digitain, has partnered with Nigerian operator, Westernbet.

The Armenian company’s latest agreement will see its swift expansion continue on the continent, while Westernbet will likewise benefit from Digitain’s best of breed turnkey and white-label solutions for mobile, desktop and retail channels.

According to a press release, Managing Director for Westernbet, Ajay Tripathi, said…

“We are happy to announce our agreement with Digitain, and to have their Full Turnkey Solution. The technical solutions of the Sportsbook, as well as Scoreboards on our website display real-time match details using graphics and statistics are intuitive and easy to use, and are sure to be a real hit with our players from day one.”

Africa a key market:

Also commenting on the recent partnership deal, Chief Executive officer for Digitain, Suren Khashatryan, added…

“We are delighted that our industry-leading solution is going from strength-to-strength the world over. Africa is a key market for us and we’re looking forward to this being the first of a few announcements on the continent in the coming months. Stay tuned for more news soon enough!

Nigerian market opportunities:

The current integration provides an excellent opportunity for Digitain to enter the Nigerian market, that is renowned for its devoted football fans and abundance of punters while presenting fans of Westernbet with one of the world’s leading sportsbooks.

Over the past year, the multi-channel online sportsbetting and casino platform provider has grown its reach across developing markets, from Europe, through Asia to Latin America and Africa, with its successful sportsbook platform presenting odds on a whopping 65 distinctive sports, 7,500 leagues, and over 3,000 betting markets.

The Armenian innovator additionally offers odds on 35, 000 live events every month, meanwhile its casino solution boasts more than 3,000 games from industry-leading suppliers such as Playson, which just dropped its latest video slot,  Wild Burning Wins: 5 Lines, NetEnt, Microgaming and Novomatic (NVMTC.UL).

Accolades and new UK office:

On the heels of its walking away with Best Betting Product of the Year honor at Moscow’s Russian Gaming Week Awards 2019 held on June 6th and 7th, last month, Digitain shared its most recent global strategies and solutions with delegates at the Peru Gaming Show (PGS) (Feria Internacional del Juego) at the Jockey Exhibition Center in Lima, Peru.

In support of its international growth strategy, the software provider also recently opened a new U.K. regional office in Sheffield. Led by Simon Westbury as Head of the International Business Development Department, the new office will provide localized client-facing and account-management services in support of the company’s wider international growth plan, with additional new offices being planned for Asia, Africa and Latin America.