Endeavor is positioning itself for a significant transformation through the divestiture of its sports betting units, OpenBet and IMG Arena, as it progresses towards finalizing its privatization deal with Silver Lake. This move marks a pivotal shift in strategy for the entertainment giant, aligning its operational focus ahead of the deal’s closure expected in early 2025.

The announcement came during Endeavor’s Q2 2024 earnings call, where it was revealed that both OpenBet and IMG Arena are now officially considered “Held for Sale”, according to Variety. This classification reflects a deliberate strategy to streamline the company’s portfolio in preparation for its transition back to private ownership, a significant change since its initial public offering three years ago.

OpenBet was acquired by Endeavor in 2021 for $1.2 billion from Scientific Games Corporation, and it was positioned to complement IMG Arena by augmenting the firm’s sportsbook brand offerings with live streaming video and data feeds. This integration aimed to leverage the growing momentum in global sports betting, enhancing the comprehensive service delivery to sportsbook operators worldwide.

Operational Continuity and Expansion

Despite these divestitures, operations at OpenBet and IMG Arena are maintained without interruption, ensuring service continuity and stability for their clients. OpenBet, in particular, has shown considerable growth, reporting a more than 40% increase in its global customer base over the past year, according to the company’s recent updates.

This growth is underpinned by continuous product innovation and expansion into new markets, notably the regulated Brazilian sports betting market, anticipated to be one of the largest globally. Such expansions are part of OpenBet’s broader strategy to sustain its leadership in providing cutting-edge technology and services to the sports betting industry.

Going Private Soon

In April, Endeavor announced a plan to go private in partnership with private equity firm Silver Lake. This move comes three years after the company’s IPO, setting Endeavor’s equity value at $13 billion. The deal is anticipated to be finalized in the first quarter of 2025.

TKO Group, which owns WWE and UFC, is not involved in the Endeavor-Silver Lake deal and will continue to operate as a publicly traded entity. On Thursday, TKO revealed its Q2 earnings, showing significant revenue growth. These earnings are included in Endeavor’s overall financial results. Endeavor reported revenue of 1.751 billion dollars in the second quarter and recorded a net loss of $253.8 million, with adjusted earnings before interest, tax, depreciation and amortization (EBITDA) reaching $380.7 million. The net loss includes a $408.9 million loss related to discontinued operations, net of income taxes.

Ari Emanuel, CEO of Endeavor, commented on the quarter’s performance, noting that TKO and PBR saw strong consumer demand and engagement. He emphasized the company’s commitment to client and partner success and maintaining business momentum as they work towards completing the take-private deal with Silver Lake.