After obtaining a New Jersey license, with this new Pennsylvania license, Enteractive attained its long-awaited goal of expanding its and the European market popularity across North America. The new service license was permitted by the Pennsylvania Gaming Control Board (PGCB).
Following its entry into New Jersey, which occurred in April 2021, Enteractive has obtained another US-state license solidifying its U.S. presence even more.
Andrew Foster, CBO at Enteractive, said: “After the early success Enteractive has seen in the U.S. market and the positive way players are responding to our one to one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state. It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”
The company is now legally allowed to offer its services to players in New Jersey, Illinois, Pennsylvania, which means it will introduce 9.5 million potential customers across these states to its non-traditional (Re)Activation Cloud platform. This additionally enables its partners, aka sportsbook operators, to select and start a conversation with each registered or non-registered players about specific player segments using the provider’s extraordinary API technology including its core element RG that sends specific data to Enteractive’s team about each particular conversation.
Besides, Enteractive is a firm believer of “one-to-one conversations with players,” and their hope is that such conversations can aid players with any potential gambling problems.
Mikael Hansson, Enteractive CEO, added: “With this Pennsylvania license in addition to our license in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the U.S. With some leading U.S. brands already working with our stateside teams, our journey across the pond gets more exciting each day.”
Enteractive was founded in 2008 and is based in Malta. The company understands that players are base of every iGaming operator and because of that its main goal is to help iGaming operators to better understand their customers, aka to build customer relationships that are based on trust between supplier and player.
At the heart of its developing platform is communication, and its ultimate goal is to drive player engagement and interest long-term.