EveryMatrix, a leading iGaming technology supplier, has successfully launched its casino content in Ontario, Canada, with DraftKings, one of North America’s premier operators. This marks another significant step in EveryMatrix’s expansion into key North American markets, following their earlier success in New Jersey.
The integration with DraftKings will provide players in Ontario access to a diverse portfolio of games from EveryMatrix’s in-house studios, such as Armadillo Studios, through the SlotMatrix platform—EveryMatrix’s proprietary B2B aggregation and content provision offering.
Strategic Growth and Market Penetration
Erik Nyman, President of EveryMatrix Americas, expressed enthusiasm about the expansion, stating: “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario. This means we now reach half of the country’s population and marks yet another important milestone for the company.” He added that this move brings them closer to full market penetration in North America.
The Ontario launch signifies EveryMatrix’s commitment to broadening its reach and influence in the lucrative North American market, where it holds commercial agreements with several tier-1 operators in the US through SlotMatrix.
Continued Revenue Growth and High-Profit Margins
Alongside its geographic expansion, EveryMatrix has reported substantial financial growth. The second quarter of 2024 saw the company achieve its highest-ever quarterly net revenue of €42.4 million, a 57% increase year-on-year (YoY), and an unprecedented profit margin of 59%. This marks the fifth consecutive quarter where growth and profit margins have surpassed 50%.
Significant customer launches and positive sports trading margins drove this exceptional quarter, continuing the momentum from what has already been a record-setting financial year for EveryMatrix.
The recent acquisition of FSB Technology has notably enhanced EveryMatrix’s tier-1 sportsbook platform, OddsMatrix, contributing immediate additional revenues and establishing a more robust market share in the UK, Ireland, and Africa. The integration of new games and vendors into the SlotMatrix platform has also broadened its appeal, offering over 1,047 unique game titles and integrating six new vendors, bringing the total to 163.
In the sportsbook segment, OddsMatrix experienced a 48% YoY increase in turnover, reaching €1.2 billion for the quarter and €4.6 billion over the past 12 months. The platform also reported a significant increase in live events and betting activity, with record numbers in both categories.
With its strategic expansions and robust financial performance, EveryMatrix is well-positioned to continue its growth trajectory in the global iGaming market. The company’s innovative technology solutions and strong partner relationships are expected to drive further success and enhance its position as a market leader.