Maltese online casino software developer EveryMatrix Software Limited has announced the signing of a deal that has seen its eSports wagering solution integrated onto the Estonia and Latvia-facing Optibet-branded domains from iGaming operator Enlabs AB.

Headquartered in the northern Valletta suburb of St Julian’s, the innovator used an official press release to declare that its eSports sportsbetting advance provides iGaming operators with ‘unbeatable and growing coverage’ of well over 55,000 monthly events spread across 22 titles. The firm furthermore explained that this innovation also regularly handles some 50,000 live events with up to 95% of these available to be streamed in real time.

Pronounced player:

Stian Hornsletten, Chief Commercial Officer for EveryMatrix Software Limited, used the press release to describe the Optibet service from Enlabs AB as ‘the leading sportsbetting and casino brand’ for punters in Scandinavia and the Baltic. He moreover pronounced that the operator’s sites have secured their current prominent positions ‘through innovative and engaging promotions’ and will now be able to offer ‘the industry’s most extensive eSports coverage and a tailored eSports front-end with live streaming’.

Read a statement from Hornsletten…

“I admire the work done at Enlabs AB in the past years and I think the present partnership is an important milestone for our eSports services. Being creative in advancing new forms of entertainment is something that Optibet has very successfully done in the past years and I am positive that eSports betting will reinforce its market-leading position.”

All-embracing approach:

For his part and Daniel Belozetsev from Stockholm-listed Enlabs proclaimed that the integration of an eSports service is in keeping with the operator’s strategy of providing its punters with a ‘complete experience’ and should additionally prove especially effective at diversifying its portfolio and creating additional revenue streams by tapping ‘into a huge mass of eSports enthusiast fans.’

Belozetsev’s statement read…

“We always strive to provide our customers with the best and most relevant content. With EveryMatrix Software Limited we are now offering a modern approach to eSports betting by getting access to the rapidly growing world of professional sports competitions that use video games. We are confident that this addition will attract new customers who like video games and increase the interest of existing customers by offering new betting opportunities.”