EveryMatrix Group’s Odds Matrix Data Services expands its partner network via the newest global partnership with Kindred. Through this deal, Kindred will get a range of historical and current sports data just before its new proprietary sportsbook goes live.

Vast data collection:

The data included in the deal will be focused on all major sports, including football, ice hockey, basketball, and tennis. Among the most important things for a sportsbook is to have access to data in order to improve the customer experience. This partnership will contribute to Kindred’s sportsbook because of its proprietary modeling technology.

OddsMatrix became popular in the industry because of its detailed storage of data that is a consequence of many years of collecting. Combined with innovative technology, the data are available through custom datasets, which allows the operators to carefully analyze the performances of both teams and specific players, which helps them create new projections and test odds in pre-live and live games.

The product line-up is considerably improved with this data, as well as the whole industry. This data solution offers various information, including betting odds, scores, as well as settlements collected in real-time, following both sports and esports games.

All of this is done through an advanced data feed aggregation technology. The technology allows the company’s partners to combine odds, various settlements, and score feeds gotten from different providers by creating one single feed to allow its customers to be up to date and get the best deal in the event offerings.

Only last year, the platform covered 1.5 million events. The players had a chance to try more than 700 betting types and place their bets on more than 100 sports.

Beneficial for both parties:

Erik Nyman, President of EveryMatrix Americas, said: “Kindred was one of the first licensed operators in our industry, and their expansion from northern Europe across the world is nothing short of remarkable. We are honored to be an integral part of their new sportsbook, and the cooperation between the companies has been second-to-none. We are excited to follow their rollout and continue to support their growth initiatives.”

Ben Colley, Group Head of Trading at Kindred, said: “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution. We’ve been really happy with what we’ve seen from OddsMatrix, and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modeling space to the next level.”

EveryMatrix is currently present in New Jersey, Michigan, West Virginia, and Connecticut, and soon, the company will get the license for Pennsylvania as well. On top of that, it has a license for Ontario, covering the whole continent. It built a vast partner network through the CasinoEngine, an advanced iGaming Integration Platform.