Maltese iGaming solutions pioneer Aspire Global Limited has announced the signing of a deal that will see its Pariplay Limited subsidiary begin supplying an array of proprietary and third-party online casino content to sports and entertainment firm FansUnite Entertainment Incorporated.
Headquartered in the Valletta suburb of Sliema, the developer used an official Tuesday press release to detail that the arrangement will involve FansUnite Entertainment Incorporated exploiting the Fusion aggregation platform from Pariplay Limited so as to power its in-house portfolio of iGaming brands. The innovator proclaimed that this alliance is to moreover permit the Canadian firm to add such content to its own range of business-to-business solutions, which are utilized by a range of ‘iGaming, eSports and sportsbetting operators in Europe and the Americas’.
Almost 90 iGaming brands in 30 regulated jurisdictions currently use proprietary solutions from Aspire Global Limited with the company explaining that the fresh agreement with FansUnite Entertainment Incorporated is to also allow Pariplay Limited ‘to enter Brazil for the first time’ and simultaneously strengthen its already considerable presence in the iGaming market of the United Kingdom.
Tsachi Maimon serves as the Chief Executive Officer for Aspire Global Limited and he used the press release to pronounce that his company’s Fusion advance features a portfolio of over 100 proprietary video slots in addition to ‘thousands of games from the industry’s leading game developers.’ The boss declared that the advance furthermore comes complete with ‘a set of marketing engagement tools’ that have been shown ‘to boost acquisition, retention and engagement rates.’
Read a statement from Maimon…
“It is very promising to see that Aspire Global has now entered Brazil, which is the biggest market in Latin America. This deal is a significant step in our strategy to expand our presence across the Americas and Europe and yet more proof of Pariplay Limited’s position as the leading content and aggregator provider.”
For his part and the Chief Executive Officer for Vancouver-headquartered FansUnite Entertainment Incorporated, Scott Burton, disclosed that his enterprise is now looking forward to being able to exploit the live tournaments, free spins, bonus engine and Spin That Wheel marketing tools offered by the Fusion platform so as to further stand out in a crowded field.
Burton’s statement read…
“We are very happy to partner with Pariplay Limited so as to enhance our offering with a broad array of compelling and engaging games. We always strive to provide players with a superior entertainment experience and a variety of choices that contribute to greater engagement.”