The focus of casino gaming venues is shifting away from the traditional gambling game and moving towards a skill-based option in efforts to attract more millennial visitors to properties in Nevada as well as across the United States. Operators have found that the millennial generation is not interested in basic blackjack or craps, but
Operators have found that the millennial generation is not interested in basic blackjack or craps, but instead, want to be wowed with technology that includes some element of skill involved in game play. In Nevada, skill gaming is expected to be launched in Las Vegas, South Lake Tahoe, and Reno this year, via Gamblit Gaming.
According to the Las Vegas Convention and Visitors Authority, the number of visitors to the area in the age group of 20 to 39 dropped to 14 million last year from 18.1 million in 2014. This is a significant drop and operators feel that a change must be made in entertainment offerings in order to draw in the millennial crowd.
Speaking to CBS News, the CEO of Gameco Blaine Graboyes, stated that skill games are being designed specifically so that casinos can bring in a younger crowd. According to Graboyes, millennials and younger customers grew up playing video games and these games are interactive and engaging in such a way that slots are not. Skill gaming gambling video games are now being created in order to bring in an interactive element that this generation is used to.
Gamblit Gaming has been working on skill-based gambling games for quite some time and will be implementing machines in Las Vegas and the South Lake Tahoe areas by the end of this month. Reno will then be next in line to receive the skill-based games. Gamblit is reportedly working on the timing for the Reno launch, which should take place sometime by the end of the year.
This is not the first time that emphasis has been placed on the millennial generation in Las Vegas. Back in February, a new eSports arena opened in downtown Las Vegas, offering the option to host eSport tournaments and special events. Millennial Esports would begin its foray in Sin City with the 2017 Halo World Championship qualifier on opening day and provide an outlet for entertainment for this generation of gamers.