Online casino games developer and operator, Gamesys Limited, has announced that it has partnered with fellow British innovator SBTech to launch the new mobile-friendly sportsbetting domain at

British bother:

The London-headquartered firm used an official press release to describe as a ‘unique personality-led brand’ that has been premiered in order ‘to disrupt the United Kingdom market’ by offering ‘a straightforward and engaging betting experience.’

Productive partnership:

Gamesys Limited moreover stated that its new Android-based online sportsbook, which will soon be available to those using an Apple device, has been developed utilizing a platform and bespoke front-end interface from SBTech and is indicative of its ‘extensive technological capabilities’ as well as its ‘firm commitment’ to the British iGaming market.

Simon Mizzi, Marketing Director for Gamesys, used the press release to declare that his firm’s alliance with SBTech represents ‘one of the United Kingdom’s biggest iGaming sportsbook deals in recent times’ and came following the completion of ‘a competitive tender process.’

Mizzi’s statement read…

“We’re excited to launch into the world’s most competitive sportsbook market. We believe the Virgin brand has the ability to help change the industry for the better and we look forward to giving our customers the experience we feel they deserve.”

Rank reinforcement:

Established in 2007, SBTech portrays itself as ‘a global leader in omni-channel sportsbetting and gaming’ while the firm’s Chief Executive Officer, Richard Carter, proclaimed that the debut of is sure to ‘strengthen’ his firm’s presence in the United Kingdom’s burgeoning online casino and sportsbetting market.

Carter’s statement read…

“Gamesys has put its faith in us due to our proven track record of delivering world-class sportsbook and casino platform solutions. This is testament to our talented team, outstanding product portfolio and the exceptional results we are able to generate for our partners. Gamesys is likely to become one of our largest customers over time and we’re delighted to be working with its management team, whom we have long admired.”