For the 2018 World Cup, the Gaming Innovation Group (GiG) has launched an advanced and innovative platform for sports betting. After being in development for a year and a half, the new product has finally launched. GiG decided to launch the new platform via Rizk, a branch of the company, with external operators set to launch the product later on.
During the World Cup, the platform will provide a nice range of unique markets for operators to offer, as GiG has decided to keep open several ‘never suspend’ markets, which will include the outright tournament winner. The product has integrated platform services that are super responsive, flexible and data-driven that will help operators to perform better than their competition by crafting the best user experience possible.
Within the GiG Sports portfolio, there are three new modules that can be used as standalone options or bundled with GIG Core to offer operators a complete solution.
The modules include GiG Sports Connect, GiG Trader and GiG Goal. With the Sports Connect option, operators will be able to tackle the market by using aggregated odds, proprietary in-house odds and data services, choosing the odds for each event and market as they see fit.
With the Trader module, operators will have access to proprietary trading tools as well as a risk management platform that was created to optimize the experience of users and increase performance due to response times. With the Goal module, a mobile-first front end and middleware solution is provided.
GiG Director of Sports, Endre Nesset, commented on the new platform via press release by stating: “Building on our experience from both the operator and platform perspectives, we have come up with what we believe is the ultimate sportsbook solution.
“We have created a highly flexible, scalable and significantly advanced platform. Operators will have the freedom to personalize their offering to optimize the user experience. This way they can focus on marketing their brands and driving revenue.
“We believe our trading tool is more responsive than anything out there. We are poised to disrupt the market in a big way and are extremely confident that we will make a huge difference to the way sports betting is experienced today – and in the future.”