Maltese business-to-business iGaming solutions developer, Gaming Innovation Group (GiG) Incorporated, has announced the signing of an agreement that is due to see it assist land-based casino operator, SkyCity Entertainment Group Limited, in launching an online gambling service.
Headquartered in the Valetta suburb of St Julian’s, the innovator used an official press release to declare that the multi-year deal was inked with the New Zealand casino firm’s, SkyCity Malta Limited subsidiary, and will encompass the provision of an iGaming platform alongside a range of marketing, content, customer retention management and compliance services.
GiG Incorporated revealed that the new alliance is to additionally see it supply a Malta license for the coming New Zealand-facing online casino and handle all operational duties on behalf of its latest partner beginning from the third quarter of the year.
Entering new markets:
Robin Reed, Chief Executive Officer for GiG, used the press release to proclaim that the ‘landmark deal’ with SkyCity Entertainment Group Limited will enable his firm to enter ‘a completely new continent’ where he hopes to ‘build on our ambition as the global partner for strong brands in iGaming.’
Reed’s statement read…
“I am delighted that GiG Incorporated is partnering with SkyCity [Entertainment Group Limited as] we share the same high standards and ambitions for a safe, responsible and entertaining gaming experience for end users. We look forward to supporting SkyCity [Entertainment Group Limited] in its expansion into the online space where our full suite of products and solutions all form part of a very competitive offering to its online customers. New Zealand is preparing for the regulation of online casino gambling and we are there to support our partner further when it happens.”
For its part, Auckland-based SkyCity is responsible for four land-based casinos in New Zealand alongside two in Australia and first revealed its intention to launch an iGaming service aimed at international customers in March despite the fact that such operations are currently illegal in its home nation.
However, Graeme Stephens, Chief Executive Officer for the Sydney and Wellington-listed casino firm, stated that he expects NZ to launch a regulated online gambling market ‘in the foreseeable future’ and the agreement with GiG will help his firm to become ‘the leader in gaming, entertainment and hospitality in its communities.’
Stephens’ statement read…
“SkyCity [Entertainment Group Limited] is delighted to be partnering with GiG [Incorporated] to establish an online casino offering based in Europe. Growing and diversifying our earnings is a key component of our group strategic plan and developing an online presence to complement our existing land-based casinos in New Zealand will enable us to offer an enhanced gaming proposition for customers.”