Following many years of planning, Monday is reportedly set to see residents of the English seaside resort town of Great Yarmouth given their first glimpse at projected designs for a coming multi-million-dollar casino, hotel and leisure development.

According to a report from the Eastern Daily Press newspaper, local firm Pleasure And Leisure Corporation won the right to build an around-the-clock casino on waste ground just south of its historic The Pleasure Beach Great Yarmouth development in 2012 and has been using the intervening years to secure partners and capital.

Set to be christened The Edge, the pending $44 million project for the Norfolk town of 63,000 is reportedly expected to feature an Aspers-branded casino, which will be a joint venture between Australian firm Crown Resorts Limited and British entrepreneur Damian Aspinall, as well as a 180-room hotel, ten-screen cinema and 22-lane bowling alley alongside a collection of bars and restaurants.

“Thank you to all that have shown their support so far for the development,” read a statement from Albert Jones, Managing Director for Pleasure And Leisure Corporation. “We will shortly be submitting a planning application for the revised scheme and would like to share our latest plans with our neighbors and Great Yarmouth residents in advance. This event will give you an opportunity to view the plans, ask questions and submit comments.”

Development consultant Karen Hawes told the Eastern Daily Press that the team behind The Edge had remained “low key” although she plans to attend Monday’s unveiling in order to answer any questions that may be posed by residents and neighbors.

“We just want people to come along and have a look at what we are doing,” Hawes told the newspaper.

Graham Plant, leader of the Great Yarmouth Borough Council, reportedly declared that he was pleased with the casino scheme, which comes just as new concept plans for the town center begin facing public scrutiny.

“It is part of what Great Yarmouth is doing; transforming itself into a 21st century town,” Plant told the Eastern Daily Press. “It is interesting the plans are back on the table. If this is something that is finalized on paper and people are signed up to it then it would be daft not to look at it. This looks like a completely new application.”

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