Novomatic Interactive division, Greentube, will launch its iGaming titles in Italy with 888casino courtesy of its growing relationship with London listed online gaming operator and platform provider 888 Holdings (LSE: 888).
The partnership extension will see the adaptation of the developer’s land-based titles, which are already a success in the Italian market, available to players on 888casino in the European country that Greentube first entered in 2018.
“We are excited by this partnership and look forward to building on it.”
Complementing the operator’s existing online games portfolio, players in Italy will now be able to enjoy an even wider range of titles including Book of Ra Deluxe, Lucky Lady’s Charm Deluxe, and Dolphin’s Pearl Deluxe, which are set to go live soon.
Broaden player base:
Senior Vice President for B2C at 888 Holdings, Guy Cohen, said…
“At 888, we are focused on offering our customers a wide portfolio of engaging and entertaining content. With the addition of Greentube’s premium games portfolio to our Italian platform, customers can enjoy a variety of titles. We are excited by this partnership and look forward to building on it.”
The Novomatic Vienna-based subsidiary has now taken its popular iGaming content live with 888casino in multiple key markets, including Sweden where not too long ago it launched its content with the operator.
Also commenting on the recent agreement, Chief Financial Officer and Chief Games Officer for Greentube, Michael Bauer, said in a company press release…
“888 is one of the biggest brands in the industry and our successful partnership has enabled us to reach a wide player base in the regions we have entered together. We expect Italy will deliver equal success, and through this cooperation we will significantly strengthen our position in the country.”