International social casino platform and game developer Greentube Pro will be Foxwoods Resort Casino’s exclusive social casino platform. The announcement was made by leading developer and provider for PC, internet, mobile and iTV, Greentube, and their parent company the Novomatic Group.
Implementation of Greentube Pro will benefit Foxwoods by providing advanced functionality and enabling a uniform brand presence on their social gaming site playfoxwoods.com, in addition to taking advantage of Novomatic/Greentube’s expansive library of games.
Thomas Graf, CEO of Greentube said in a press release, “Foxwoods’ leadership in the gaming industry makes them a perfect home for Greentube Pro,” adding, “We are proud of our alliance with Foxwoods and the Mashantucket Pequot Tribal Nation. We look forward to a long-term and mutually-beneficial relationship.”
Greentube Pro was designed to increase the traffic flow of new players to land-based casinos while maintaining the existing customer base. It integrates the mass appeal of online and mobile play with proven loyalty strategies into a custom branded experience; players only see the specific client’s brand while gaming. Land-based casinos can choose from content from Greentube partners as well as Novomatic’s vast library of games, making the platform fully customizable and accessible on any internet-enabled device from wherever a player is located.
Foxwoods Resort Casino President & CEO Felix Rappaport said they are impressed with Greentube Pro’s product line and that, “This relationship marks an important transformation for the social gaming segment of our business and we are confident that the fundamental principles that make the Foxwoods brand so distinctive will continue to evolve.”
Greentube Pro is unique in several ways; it is designed specifically to drive players into land based casinos by offering free-to-play social casino games for smart phones, computers and tablets which are tied to specific promotional events, rewards and offers including hotel stays and complimentary meals among others. The platform offers gamifications and the social engagement players would experience at a real casino.
The Mashantucket Pequot Tribal Nation’s Foxwood Resorts Casino in Connecticut is billed as one of the largest resort casinos in the world and The Poker Room at Foxwoods is the largest in the Northeast.