In its continuing effort to increase its Latin American presence, leading supplier of gaming software for the online and land-based casino industries, Habanero Gaming, has signed a content agreement with major Colombian operator Betjuego.

The Bogotá-based online sportsbook and casino brand combines the latest in “European iGaming technology with traditional Colombian flair,” and boasts a portfolio that is action-packed comprised of sportsbook, live betting and casino games, according to a recent press release.

Key player in SA market:

Licensed by Coljuegos, Colombia’s gambling regulatory body, Betjuego was established in 2018 and is already considered a key player in the South American country’s market. Aiding that growth has been the ease of use of its platform, having inked commercial agreements via local partners that total over 15,000 betting points in the LatAm country.

Courtesy of the new collaboration, the platform’s portfolio will now be further enhanced with the addition of nearly 60 of Habanero’s HTML5 slots and table games titles. Other enhancements will comprise the supplier‘s advanced marketing and customer retention tools, including its “high-performance” configurable tournaments.

The deal maintains Habanero’s LatAm plans for the new year, with the new partnership entending its fast-growing player reach across the South American continent.

Strategic move:

Commenting on the latest deal in a recent press release, business development executive for Habanero, Vero Motto, said…

“We are delighted to partner with such a dynamic, up-and-coming operator as Betjuego. The company operates one of the simplest and fastest-growing iGaming platforms in Colombia, and we’re proud to be counted as one of its key suppliers. We are confident that our innovative and fresh content will thrill Betjuego’s players.

“Now certified in 17 territories around the globe and counting, this agreement further strengthens our footprint in yet another exciting emerging market. Stay tuned for plenty more exciting news to come.”

Managing Director for the sports betting operator BetJuego, Stefano Tino, added…

“Habanero’s immersive gaming content has a proven track-record of popularity with a wide variety of players, so we are thrilled to have the innovative supplier on board.

“We’re sure that its premium game catalogue will provide a welcome addition to our state-of-the-art platform and casino offering, and we look forward to a productive, long-term relationship.”

Continued success:

The specialist provider wrapped up 2019 with Portugal’s largest online casino operator, Casino Solverde. Habanero had a hugely successful year, having made quick work of increasing its reach across multiple jurisdictions and regulated markets worldwide.

Building on that, the provider intends to continue its fast-moving expansion across both Europe and South America this year.