Hard Rock Digital has officially launched its fall campaign, “Roll With Us,” spotlighting its flagship sportsbook and iGaming platform, Hard Rock Bet. The campaign, which aims to redefine the online betting experience, is fronted by none other than 9-time diamond-certified, GRAMMY Award-nominated global superstar Post Malone. Produced by creative agency 72andSunny New York, with support from Redline Media Group and Hard Rock Digital’s in-house team, the campaign is set to the dynamic track “Ante Up (Robbin Hoodz Theory)” by M.O.P.

Breaking barriers in sports betting:

“Roll With Us” is designed to challenge the traditional perceptions of sports betting and online gambling, which are often seen as exclusive and intimidating. Instead, Hard Rock Bet seeks to create an inviting atmosphere that welcomes all types of players, regardless of their background or betting style. The campaign features work across all verticals of the integrated app, encompassing both sportsbook and casino offerings.

Post Malone, who recently released his eagerly awaited album, “F-1 Trillion,” is the perfect embodiment of Hard Rock Bet’s “Rebelliously Inclusive” ethos. The campaign showcases the artist engaging with diverse groups of people—whether they’re patrons at a nail salon, party-goers by the pool, or friends at a bar—all united by their love of betting in their unique ways.

“It’s always a blast working with Hard Rock. It’s sports. It’s music. It’s entertainment. When Hard Rock Bet says ‘Roll With Us,’ they mean it. They’re bringing everyone in. That’s what I’m all about,” Post Malone shared, reflecting on his collaboration with the brand.

Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, emphasized the campaign’s inclusive message. “Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app,” Primeaux stated, according to EGR Global.

He further highlighted how Post Malone was the ideal partner to represent Hard Rock’s core values, given his widespread appeal and authentic connection to the brand’s intersection of sports, music, and entertainment.

As stated in the company’s press release, with top ratings of 4.9 stars in the App Store and 4.8 stars on Google Play, Hard Rock Bet has established itself as a leading real-money gaming platform. The platform offers a fully integrated online casino-sportsbook experience in New Jersey and sports-only betting options in states such as Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. Users can access Hard Rock Bet via iOS, Android, and desktop through HardRock.bet.

Nationwide campaign rollout:

The “Roll With Us” campaign is set to make a significant impact across major markets in the United States. The multi-channel initiative will be showcased on television, streaming platforms, radio, social media, audio streaming services, and out-of-home advertising formats, including billboards.

As Post Malone embarks on his “F-1 Trillion” tour starting September 8, his involvement in the “Roll With Us” campaign is poised to resonate with a wide audience, reinforcing Hard Rock Bet’s position as a brand that lives at the crossroads of sports, music, and entertainment.