American operator, Hard Rock International, has announced that it has teamed up with legendary rock musician, Bruce Springsteen, and the WhyHunger charity for the latest edition of its exclusive range of Signature Series branded merchandise.
Limited-edition gear available online:
Hard Rock International used an official Monday press release to explain that its Bruce Springsteen Signature Series: Edition 36 range encompasses a red short-sleeved t-shirt featuring Springsteen’s own Land of Hope and Dreams moniker as well as a similarly-emblazoned black baseball cap. The operator detailed that the limited-edition series also includes a pin mounted on an oversized guitar pick and is being made available online via its HardRock.com domain as well as at select venues around the world such as its influential Hard Rock Café London location.
Portion of proceeds going to charity:
Owned by the Seminole Tribe of Florida, Hard Rock International is responsible for twelve casino including the Hard Rock Hotel and Casino Atlantic City in Springsteen’s home state of New Jersey as well as the smaller Hard Rock Hotel and Casino Las Vegas. It stated that it intends to donate a portion of the retail price from the sale of all Bruce Springsteen Signature Series: Edition 36 merchandise through its Hard Rock Heals Foundation to WhyHunger, which works to end hunger and poverty worldwide.
Casino operator to ‘help fight hunger’:
Hard Rock operates some 185 Hard Rock-branded cafes around the world and declared that it has been partnering with world-renowned musicians and bands for over 25 years to create and sell Signature Series products. The operator’s Merchandising and eCommerce Senior Vice-President, Edward Deutscher, proclaimed that the Springsteen effort is part of his firm’s All Is One motto and will help it ‘to do our part to help fight hunger and poverty.’
Deutscher’s statement read…
“We are honored to collaborate with ‘The Boss’ for a second time to create a new Signature Series collection that directly benefits the impactful efforts of our charity partner, WhyHunger.”