ORLANDO, Fla., May 14, 2015 /PRNewswire/ — Hard Rock International is joining forces with the American Red Cross to support those affected by the recent devastating earthquakes in Nepal. Guests at Hard Rock Cafe locations throughout the United States will have the option to “Crank it Up” and round their checks up to the nearest dollar amount to help relief and recovery efforts in Nepal. One hundred percent of guests’ donations will benefit the American Red Cross and additional Red Cross partners around the globe. This support will enable the Red Cross to provide lifesaving assistance, relief supplies and hope to people affected by these disasters.

“At Hard Rock, philanthropy is the soul of our brand and we are committed to assisting with tragedies that affect our world,” said Keely Wade, Philanthropy and Brand Marketing Manager of Hard Rock International. “We hope our guests will ‘crank up’ their bill and join together with Hard Rock to support the many victims of the recent earthquakes in Nepal.”

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. For more than 43 years, Hard Rock International has made it both its business and its abiding passion to make the earth a safer, healthier and better place to live. Hard Rock’s guiding principle, “Love All – Serve All,” encompasses the brand’s dedication to its core mantras – “Save the Planet,” “Take Time to Be Kind” and “All is One.”