Prominent iGaming solutions innovator, Gaming Innovation Group (GiG) Incorporated, has announced the signing of an agreement that is to see American casino operator, Hard Rock International, utilize its omni-channel sportsbetting solution in New Jersey.

Atlantic City service:

The Maltese developer used an official press release to reveal that the first-of-its-kind deal will involve Hard Rock International employing its innovation in order to allow sportsbetting aficionados to place over-the-counter and terminal-based wagers on a wide range of sporting events inside the Hard Rock Hotel and Casino Atlantic City.

Online and mobile included:

Headquartered in the Valetta suburb of St Julian’s, GiG Incorporated received a license from the New Jersey Division of Gaming Enforcement in late-June and explained that the solution is to also permit customers to lay bets using the domain at HardRockCasino.com or via the land-based property’s iOS and Android-friendly mobile app.

Loyalty benefits for all:

Robin Reed, Chief Executive Officer for GiG Incorporated, stated that the new alliance follows the pair’s signing of a letter of intent last month and will give sportsbetting fans the ability to wager on a plethora of professional and amateur sports including basketball, soccer, football, baseball and ice hockey via the Hard Rock Hotel and Casino Atlantic City. He declared that his firm’s advance is to moreover allow punters to earn benefits by taking advantage of the New Jersey casino’s exclusive Wild Card Rewards loyalty program.

Reed’s statement read…

“I am proud and delighted to have signed this agreement with our partner, Hard Rock International, [which is] our first inroad to sportsbetting in the exciting United States market. It also headlines our continually strengthening partnership with Hard Rock International across our iGaming ecosystem.”

Deal with ‘a strong brand’:

Reed described Hard Rock International as ‘a strong brand’ that shares many of its ambitions in advance of detailing that the Florida operator is to make use of its ‘full suite’ of sportsbetting products in Atlantic City including its GiG Trader, GiG Goal and GiG Sports Connect innovations.

Reed’s statement read…

“It was a highly competitive pitch against the best sports books in the world, all vying to open up the United States market. Hard Rock International choosing [us] to power its sportsbook is a clear statement as to the quality of our cutting-edge sportsbetting services at this very early stage of their roll-out. We look forward, with excitement, to continuing to support Hard Rock International’s expansion and geographical growth.”

‘Significant player’ ambitions:

For his part, Kresimir Spajic, Online Gaming Senior-Vice President for Hard Rock International, proclaimed that the debut of a sportsbook inside the Hard Rock Hotel and Casino Atlantic City is set to signify ‘another step towards becoming a significant player in the national and international sportsbetting and online gaming industry.’ He furthermore stated that GiG Incorporated had shown itself to be ‘an innovative, capable, flexible and trustworthy partner’ and that the new partnership could well be extended into other jurisdictions in the future.

Spajic’s statement read…

“We are positive that the extension of our partnership with GiG Incorporated together with ‘skin’ partnerships with leading international operators will enable the Hard Rock Hotel and Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s sportsbetting and online gaming market leader.”