The latest partnership of the renowned tribal casino operator, Navajo Nation Gaming Enterprise (NNGE)  and Hard Rock Digital, an arm of casino giant Hard Rock International, resulted in the grand opening of the Hard Rock Sportsbook at Twin Arrows Navajo Casino Resort in Flagstaff, Arizona.

Sportsbook Launch:

As reported by PR Newswire, Hard Rock Sportsbook’s Grand Opening event was held on July 8, 2023. The celebration headlined by Arizona baseball icon Luis Gonzalez started at 2 pm with a ribbon-cutting ceremony, as well as gifts and contests for guests to win symbolic awards.

Brian Parrish, CEO of Navajo Gaming reportedly said:  “We are very pleased to take this next step forward in our partnership with the Hard Rock Sportsbook Team. Our two organizations continue to work seamlessly together in pursuit of NNGE being able to offer our guests outstanding products, values, services, and experiences with Event Wagering.”

Long-Term Partners:

PR News Wire reports that this is not the first deal between the two partners. ”We have a long-term relationship that’s evolving and getting stronger every day. Please join us for the Grand Opening on July 8th at 2pm in our new Sportsbook at the Twin Arrows Navajo Casino Resort,” Parrish reportedly added.

According to the source, Marlon Goldstein, CEO of Hard Rock Digital, said: “We’re excited to introduce our retail sports betting experience in Arizona and celebrate the grand opening of Hard Rock Sportsbook at Twin Arrows Navajo Casino Resort. Navajo Gaming has been an incredible partner and we’re looking forward to continuing to grow our relationship.”

Range of Wagering Options Available:

As indicated above, NNGE and Hard Rock Digital already partnered up in February 2022 to launch mobile sports wagering in Arizona. Both parties reportedly refer to the deal as a seamless experience as the top-notch Hard Rock Sportsbook app has been used in a series of user-friendly kiosks ever since. The online deal reportedly served as a basis for the latest enterprise thus enabling Hard Rock Sportsbook to offer a wide range of wagering options across all major sports at Twin Arrows Navajo Casino Resort.

About the Partners:

According to PR News Wire, Navajo Nation is the largest federally-recognized Native American Nation in the US with a population of around 401,000 and a land of around 27,000 square miles. The Navajo Nation operates NNGE, the enterprise that manages and runs five resorts and gaming facilities in Arizona and New Mexico. Its second-time partner Hard Rock Digital is a venture of Hard Rock International and Seminole Gaming committed to bringing its unique interactive gaming and sports betting experience around the globe.

The fruitful partnership of the two partners resulting in the latest launch at Twin Arrows Navajo Resort suggests that both arrows hit the target again.