On the heels of its debut in the UK market, British software development company EveryMatrix has now unveiled a new content partnership between its casino integration and platform solution, CasinoEngine, and Malta-based supplier of lottery software, Helio Gaming.

Under the freshly-inked agreement, clients of the iGaming integration platform will be provided with quick access to Helio Gaming‘s own branded lottery games, which are based on a proprietary certified random number generator (RNG).

Seamless integration:

An established provider of lottery products in Europe, Canada, and Latin America, the Ta’Xbiex-headquartered firm offers bets on top lottery games including its Lotto Hero flagship brand, which features an accumulative jackpot starting at a million Euros round the clock, alongside Lotto Rush; entry-level lottery, The Daily Hero; twice-weekly Hero Millions lottery; and American multi-jurisdictional lottery game, Mega Millions, among many others.

Each of the games will be integrated into what is considered to be the largest casino content aggregator on the market, CasinoEngine’s, already expansive collection of titles from such industry-leading gaming partners as Endorphina, Oryx Gaming, Red Tiger, Pariplay, NYX Interactive, Pragmatic Play, Microgaming, and real-money game production studio, Spearhead Studios.

First lottery partner:

Delighted to partner with what he refers to as a “well-established industry player,” Chief Executive Officer for Helio Gaming, Keith Galea said…

“There is a well-crafted integration with CasinoEngine where operators can leverage the data that we provide to be able to create cross-selling incentives between gaming verticals, apart from offering attractive large jackpots to their players.” The CEO added that becoming EveryMatrix’s first lottery provider “is another great step as we continue with our promising commercial expansion across various geographic regions.”

Founded in 2013, Helio Gaming’s products provide its many partners, such as international gaming and FinTech company, Singular, and Spinmatic Entertainment, a new vertical allowing them to increase and strengthen their player base and facilitate cross-sell between other game verticals in what is a fiercely competitive sector.

Also commenting on the new partnership, Chief Operating Officer for CasinoEngine, Amund Stensland stated in a company press release

“Helio Gaming is at the forefront of lottery products in iGaming and their content is a great addition to CasinoEngine. I’m glad to partner with Helio Gaming and offer our operators the possibility of breathing new life into their existing offerings.”

UK entry:

The deal follows EveryMatrix‘s debut into the UK market via its Spain-based iGaming developer, Spearhead Studios, as the direct result of a request to the Gambling Commission, which regulates commercial gambling and gambling websites in Great Britain, to amend its license to include Casino Host activities. Expansion into the European country allows the company to tailor game content to UK-operating online casinos.

CasinoEngine provides access to more than 11,500 titles from 175-plus providers and over 450 local and global jackpots. The casino integration platform is packed with management and productivity tools and provides exceptional value to a great number of casino brands, including market leaders such as OPAR, Flutter Entertainment, BetVictor and Norsk Tipping.