Maltese online lottery games innovator, Helio Gaming, has announced the signing of an agreement that is to see its full portfolio of customizable titles made available to the Vbet brand of online casinos.
The Valletta-headquartered firm used an official press release published by European Gaming Media and Events to detail that the Vbet family of domains exploit an iGaming platform from British innovator BetConstruct and will now be able to offer players the ability to wager via daily, weekly and event-based draws on the outcome of some of the planet’s most lucrative lotteries.
Richard Mifsud, Chief Executive Officer for Helio Gaming, used the press release to declare that his firm’s games require very little skill or pre-existing knowledge to enjoy but have been shown to ‘boost acquisition and retention’ while enhancing the ability of online casino operators ‘to cross-sell to both casino and sportsbook players by offering high-frequency jackpots.’
Read a statement from Mifsud…
“We are thrilled to be up and running with Vbet, who is one of the most popular operators in central Asia. We are always evolving our suite of games in order to tailor them to individual markets and I’m confident there will be something for everyone here, whether they are existing lottery players or arrive from sportsbook or casino.”
For his part, Vigen Badalyan, Chief Executive Officer for Vbet, proclaimed that the alliance is to moreover encompass the provision of Helio Gaming’s Hero range of customizable titles, which feature unlimited jackpots and may even offer players the chance to bag non-monetary prizes such as luxury holidays, cars and yachts.
Badalyan’s statement read…
“We’re very pleased to be able to add Helio Gaming’s games to our product mix. Helio Gaming is one of the most interesting lottery suppliers in the industry at the moment and we know our customers will be delighted with its products.”