In Las Vegas, Hooters Casino Hotel has reportedly announced plans for a $20 million renovation that will see the Nevada venue open a pair of new restaurants and upgrade every one of its 657 rooms.

According to a report from the Las Vegas Review-Journal newspaper, the Las Vegas Strip property is to moreover premiere the new Rock Fantasy show featuring a rotating cast of celebrity look-alikes from next week while March 24 will see magic act Jarrett And Raja begin an open-ended residency.

“We are here to stay,” Mike Storm, Vice-President and general Manager for Hooters Casino Hotel, told the newspaper. “We’re obviously not the Bellagio Las Vegas or Caesars Palace Las Vegas, nor do we want to be. We’re all about having fun. We’re all about Las Vegas and the local community.”

Owned by real estate investments firm Trinity Hotel Investors and operated by Paragon Gaming, Hooters Casino Hotel opened in 2006 with Storm telling the Las Vegas Review-Journal that the renovations, which have been a year in the planning, will also include a doubling in size of the venue’s on-site sportsbook.

“All of our 657 rooms are being redone,” Storm told the newspaper. “The two television sets and tropical look with orange lampshades are going and being updated to very modern in black-and-white-themed grey with a red accent. There will be just a subtle touch of orange but no longer will you be overcome with orange.”

Regarding the new restaurants, Storm reportedly declared that these will include a “national brand” that is “perfect for our location and demographic” while the makeover is to extend to the property’s pool with a new concept and uniforms due to launch from the end of April.

“It’s not owned by a star and doesn’t have a celebrity chef but it’s a very hot and successful concept throughout the Midwest with Hooters Casino Hotel being the first in Las Vegas to showcase it,” said Storm of one of the coming restaurants.

The Las Vegas Review-Journal reported that the changes were unveiled at a special event on Monday evening in which Hooters Casino Hotel used its entire annual marketing and advertising budget to honor charities including Habitat For Humanity, Three Square, Goodwill, The Salvation Army, Make-A-Wish and St Jude’s Ranch For Children.

“Some charities didn’t want to work with us because of our reputation but we are taking a stand to be a real part of the community,” Storm told the newspaper. “We are a lot more family today. Our hotel is different and unique and we have the best of location steps from the Las Vegas Strip. Hooters Casino Hotel is very much here to stay.”