This year’s edition of the annual ICE Totally Gaming exhibition is due to be held from February 6 to 8 at London’s ExCeL Centre and organizer Clarion Gaming has revealed that it expects the extravaganza to attract well in excess of 30,000 visitors.

The three-day ICE Totally Gaming 2018 is to see hundreds of firms from the casino, betting, bingo, lottery, mobile, online, social, sportsbetting and street gaming sectors showing off their latest and most popular wares. Attendees will moreover be able to attend a range seminars to gain insights from experts such as prominent British economist Sir Alan Budd, who is to provide the keynote address for the event’s Annual Regulators Luncheon.

ICE Totally Gaming recently announced that next month’s show will cover some 468,230 sq ft, which is an increase of 5% year-on-year, while exhibitors are due to come from over 60 jurisdictions including the United States, Canada, Argentina, the United Kingdom, Russia, Germany, Australia, Japan, Israel, Italy, Macau, South Africa, Taiwan, France, India, Malta and the Netherlands.

The first two days of ICE Totally Gaming are to run from 10am to 6pm while the third day is to be open from 10am to 4pm to give attendees ample opportunity to visit the stands of leading casino equipment innovators including Aristocrat Technologies, Scientific Games Corporation, Novomatic, Konami Gaming Incorporated, DRGT Europe, International Game Technology, Cammegh Limited, Alberici, Gamesman Limited and TCSJohnHuxley.

The online gaming sector is to also be well represented courtesy of exhibitors such as RealTime Gaming, Microgaming, Bede Gaming, Playtech Limited, Authentic Gaming, Intralot SA, Habanero Systems BV, Evolution Gaming Limited, BetSoft Gaming Limited and Pragmatic Play while bingo innovators are to encompass the likes of Gluck Games, Zitro, Quixant UK Limited, Eagle Game Tech and Suzo Happ.

Kate Chambers, Managing Director for Clarion Gaming, described ICE Totally Gaming 2018 as a ‘flagship event that showcases the world’s leading innovators from every gaming vertical.’ Chambers anticipates that the extravaganza is likely to attract visitors from over 150 jurisdictions and territories.

“Our strategy, wherever we operate in the world, is to work with the industry to create events and opportunities that help meet its business objectives,” read a statement from Chambers. “The expansion of ICE Totally Gaming has been driven by demand and reflects the dynamics of the international market that views London as the once-in-the-year opportunity to engage with a really significant and influential community of buyers and influencers.”