In the United Kingdom, the Industry Group for Responsible Gambling (IGRG) trade body has reportedly responded to the government’s concerns regarding how locally-licensed online casinos are promoting themselves by publishing updated rules on television advertising.

According to a report from the Remote Gambling Association, which is a member of the IGRG, the changes to the British body’s Industry Code for Socially Responsible Advertising are to come into effect from the end of June and require all television adverts promoting an online gambling product to feature a reference to BeGambleAware.org or a ‘responsible gambling message’ throughout.

Established in 2014 before being incorporated a year later, the IGRG is moreover comprised of the British Amusement Catering Trade Association, the Bingo Association, the Association of British Bookmakers and the National Casino Forum and reportedly has a mission to ‘provide a structure to better promote socially responsible gambling across all gambling sectors in the United Kingdom’.

John Hagan, Chairman for the IGRG, reportedly explained that the updated television advertising rules for its members are ‘part of a wider package of measures flowing from the government’s review’ that will assist the industry in improving ‘the overall tone and content of gambling adverts’. He purportedly declared that the changes will primarily impact television adverts and are to also help ‘raise awareness of the need to gamble safely and responsibly’.

“In addition, we are happy to reiterate our commitment to review the Industry Code for Socially Responsible Advertising on an annual basis in order to consider any emerging issues,” reportedly read a statement from Hagan.