Multinational gambling company, International Game Technology PLC (IGT) (NYSE: IGT), recently announced that its innovative sports betting platform technology, PlaySports, now powers the retail sports betting offering at The Mill Casino Hotel & RV Park in the city of North Bend in the U.S. coastal state of Oregon.
IGT platforms provide sports betting solutions in Europe, Latin America, and Asia, including customers such as LNB (Belgium), OPAP (Greece), and Lottomatica (Italy) and in 2018, processed more than $12 billion in sports wagers, according to the company.
The commercial deal with the London-headquartered producer of slot machines and other gambling technology has enabled the Coquille Indian Tribe-owned casino to leverage the technology and offer a range of sports wagers both over the counter and via its IGT PlaySports kiosks.
“We are extremely pleased to be the only casino in Southern Oregon to provide our guests access to the excitement of sports betting through IGT’s PlaySports technology.
“This new option perfectly complements our slots and table games offering and gives our customers even more reasons to visit our waterfront destination.”
For its part, Senior Vice President for IGT PlayDigital, Enrico Drago (pictured, above, left), added…
“Enabling The Mill Casino in Oregon to offer world-class sports betting experiences is another important milestone in the expansion of IGT’s position in the U.S. sports betting market.
“The solution’s market-readiness and proven capacity to seamlessly process high volumes of bets across devices and channels continues to differentiate IGT PlaySports in the market and has helped fuel its expansion into 11 U.S. states.”
Growing US presence:
Including Oregon, IGT PlaySports powers sports betting in 11 US states including Arkansas, Indiana, Iowa, New York, Pennsylvania, Mississippi, West Virginia, Rhode Island, New Jersey and Nevada.
The sports betting platform provides player-driven performance and is…
- The most-used B2B platform in the US
- Built for US sports markets
- Now live in 11 states and more than 31 locations
- More than one billion wagers processed to date
- A bet processed every 0.9 seconds
- Retail, Self-Service, Mobile
IGT introduced its PlaySports betting solution in nine US states in September and looks to roll out the platform in Arkansas and Illinois as well. The UK-based company worked to ensure that it was ready to deploy the technology as soon as PASPA was repealed in May 2018 and has made quick work of growing its footprint in the US market since then.
The global leader in gaming also recently reported financial results for the third quarter ended September 30, 2019, with Chief Executive Officer Marco Sala stating that the firm’s “core businesses achieved significant momentum in the third quarter and year-to-date periods. And that…
“Key performance indicators were solid in the quarter – gaming machine unit shipments increased 44%, while same-store revenue for draw games and instants rose 4%. Our leading positions are rooted in our focus on player-driven performance, which was on display at recent lottery and gaming trade shows and should sustain our momentum going forward,” according to the November 14, 2019 press release.
Formerly Gtech S.p.A. and Lottomatica S.p.A, IGT has operating headquarters in Las Vegas and Reno, Nevada, Providence, Rhode Island and in Rome, Italy.
In 2018, the firm established strategic partnerships with William Hill U.S. and FanDuel for U.S. sports betting and debuted new products such as the GameTouch™ 20 self-service lottery terminal; and CrystalDual® 27 cabinet.