Global entertainment and events management firm, IMG, has announced that it is hoping to bring sports and the sportsbetting industry closer together following the launch of its new IMG Arena subsidiary.
According to an official Monday press release published by European Gaming Media and Events, the multinational company revealed that London-headquartered IMG Arena has been established as a subordinate of its IMG Media Limited division and is to utilize an innovative data collection system to offer bookmakers a range of live streaming and on-demand virtual sports products.
IMG detailed that its latest enterprise is being led by industry stalwart, Freddie Longe (pictured), and will provide some 250 sportsbook operators with ‘always-on services’ that have been ‘designed to evolve and inspire engagement by placing fans at the heart of the action.’ It moreover explained that the new subsidiary holds official information concerning over 45,000 annual sporting events including matches organized by the Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) and is to deliver ‘the fastest and most accurate sources of data’ to end users in less than one second.
The firm proclaimed that its new subsidiary’s official point-by-point data portfolio furthermore encompasses ‘high-profile properties’ such as the FA Cup and Carabao Cup competitions from England alongside North America’s Major League Soccer (MLS) and National Hockey League (NHL) that is to be delivered to partners in real time ‘directly from the umpire’s chair.’
Longe, who is being supported by a senior team that encompasses industry veterans, Brad Van Wely, and Max Wright, declared that IMG Arena is set ‘to positively disrupt the market’ by also delivering ‘a strong fan-first innovation pipeline’ that will drive incremental value for customers and clients.
Longe’s statement read…
“The move to IMG Arena underlines the business’ aggressive growth plans and a desire to expand our footprint in a range of worldwide markets including the United States as the region continues to regulate.”