Content and digital media provider Independent Content Services has announced the launch of its ClubCall innovation that allows soccer fans to receive team-by-team news updates as well as in-play match reports and bulletins using their Alexa virtual personal assistant service from Amazon.

Alexa innovation for football:

According to an official Friday press release published by, the new ClubCall service was premiered just in time for the start of the new English football season and offers content compiled by its own staff of specialist sports broadcasters and reporters.

Independent Content Services stated that fans of the beautiful game can gain access to its latest innovation by simply asking Alexa to ‘open ClubCall’. It declared that from here users can enjoy a wide variety of news and information covering every team in the Premier League as well as ‘audio blasts’ for key in-game events such as when a goal is scored.

Service to provide ‘expert betting tips’:

As if this wasn’t enough, Independent Content Services detailed that its white-label ClubCall advance will additionally offer ‘expert betting tips’ from some of the world’s largest sportsbetting providers alongside information on other individual teams, sports and leagues.

Access content without a screen:

Ian Holding from Leeds-based Independent Content Services proclaimed that Alexa and other such services ‘are becoming increasingly popular in households all over the world’. He detailed that ClubCall has been designed to allow sports fans to easily ‘access meaningful content without being crouched over a screen’.

Holding’s statement read…

“For online bookmakers, it is another touchpoint for them to engage with their customers and provide them with valuable information. We specialize in audio production and our radio-style information services can really help differentiate operators and help to get them noticed by a new type of customer.”