Inspired Entertainment Inc., a leading U.S.-based provider of iGaming, betting, entertainment and social services, has signed a new, productive long-term agreement with UK-based bookmaker, Paddy Power, a subsidiary of Flutter Entertainment. This union expands the presence of Inspired and the U.S. market within the UK regulated retail market.

Main objectives of the union:

The supreme content provider, Inspired, has achieved its goal of expanding popularity across the UK by supplying Paddy Power with fully integrated managed services, including installation, remote and field technology support and content and platform development, for 1,400 terminals of its 350-strong UK retail portfolio.

Furthermore, under the terms of the agreement, Paddy Power will buy approximately 1,400 Inspired Vantage server gaming cabinets during 2023.

This latest invention from Inspired is boosted by a smart operating system that contains a stylish and unconventional next-generation menu with the option to customize game recommendations based on gaming sessions.

Brooks Pierce, President and Chief Operating Officer, said: Paddy Power does an exceptional job operating its UK betting shop estate, which tends to contain premium locations and we are thrilled to partner with such a premier provider. 

“We have a great relationship with Paddy Power and this agreement, including the provision of our new Vantage terminal, improves their product offering and drives revenue growth, while also reducing operational costs. This is a prime example of how the transformation of our footprint in the UK from a hardware-centric capital-intensive business model to a managed services, content and platform, asset-light model can be mutually beneficial for the evolution of the industry.”

As for Paddy Power, this union guarantees it new content that is entirely customized and tailored to meet its needs and expectations, meaning that in the future we can expect the bookmaker to become the UK’s leading retail provider.

Vince Bateson, Head of Retail Gaming at Paddy Power, said: “We have an excellent partnership with Inspired which has developed over many years. Our customers know and trust Inspired’s product and we’re delighted to be able to enhance our offering with the very latest terminal and the very best technology. Inspired’s Vantage terminal has performed exceptionally well in our trials and is a perfect fit with our strategic goal of providing our customers with the best possible experience in our retail shops.”


Headquartered in the USA, Inspired Entertainment INC is a leading content supplier for the iGaming, betting, entertainment and social operators across global land-based and mobile channels. It was founded and officially launched in 2014, with 35 development offices around the world.

Also, its virtual sports products are used for more than 32,000 retail venues and for variety online websites, its digital games for more than 170 websites and entertainment products for more than 16,000 terminals.

Headquartered in the UK, Paddy Power was founded and officially launched in 1988. Its portfolio includes sports betting, online casino, online poker and online bingo games.