This week, Inspired Entertainment, Inc. has announced a new deal with Entain. The long-term contract will see Inspired providing Virtual Sports products to retail and online brands of the operator. Because Entain is one of the largest operators in the world, the deal will allow Inspired to continue its expansion in various sectors of the gambling industry. The two companies have already been working together for quite some time and this new agreement is just an expansion of an existing partnership.

Details of the Deal

Inspired will be providing its award-winning Virtual Sports products to Entain, products that are popular among players from around the world. The games are already played at over 100 online gaming websites in 35 different countries as well as at over 40,000 retail outlets.

Entain Chief Operating Officer Sandeep Tiku commented on the new deal, calling Inspired a trusted key supplier. The Virtuals of the company have proven to be popular with customers and the operator is excited to provide the games to even more customers for the very first time.

Inspired President and Chief Operating Officer, Brooks Pierce, commented as well, stating that Inspired and Entain have been working closely together for a decade now, both online and in a retail setting.

“This new agreement is testament to the strength of our offerings, and we look forward to extending our long-standing relationship and opening it up to new territories for Inspired, including North America, with Entain’s recognized brands.”

MGM Stops Takeover Pursuit

In other news involving Entain, MGM Resorts International decided last week to stop plans to try and acquire Entain. The decision was made shortly after investors of Entain rejected the newest takeover offer of MGM.

MGM Resorts International reportedly bid $11.1 billion to acquire the brand. However, investors were not interested, citing concerns that the proposal undervalued the company by as much as 7%.