Leading supplier of online, instant win games, IWG (Instant Win Gaming), has partnered with supplier of online gaming and sports betting software, Playtech, in a distribution deal that will see its instant win catalog available to a larger network of operators.

According to the press release…

Under the terms of the agreement, the London-based supplier’s broad library of games is now live on the Playtech Bingo Network, significantly enhancing the instant win offering of the platform.

Access to games portfolio:

The integration makes available to Playtech’s global network of operators access to popular titles from IWG such as the award-winning Cash Buster series.

Chief Executive Officer for Instant Win Games, Rhydian Fisher, said that the firm’s commercial business has continued to grow stronger and by partnering with “one of the leading platform providers in Playtech is a very important deal for us.”

“thrilled about this partnership”

Fisher added, “Playtech has a wide network of operators and opens the door for us to expand our international presence while also greatly improving their instant win portfolio with our award-winning content.”

For its part, Playtech’s Angus Nisbet, said: “IWG is one of the first suppliers to benefit from the Playtech Open Platform, our new, industry leading content aggregation technology. We are thrilled about this partnership, as it exemplifies Playtech’s mission with this new platform – to drive innovation in the gaming industry and provide unparalleled access and capabilities to users. We look forward to sharing IWG’s hugely popular catalogue with our partners.”

Two years ago, IWG started offering its services to platforms and commercial brands in the broader online gaming industry and today the firm’s intant win games are live with The Rank Group owned, Mecca Bingo, leading betting and gaming company, William Hill and across GVC’s B2C brands.

BCLC partnership deal:

In October, IWG partnered with the British Columbia Lottery Corporation (BCLC), in a deal that makes branded games like Monopoly, along with the popular Slingo and the world-renowned Cash Buster series from IWG’s expansive portfolio accessible on the lottery’s PlayNow.com portal via web and mobile.

Meanwhile, Playtech announced last month that the recently-launched online casino and bingo domain at BuzzBingo.com is now utilizing its technology including its award-winning Information Management Solution (IMS) platform.