The Netherlands Gambling Authority (KSA) has escalated its measures against illegal gambling applications, achieving significant milestones in its regulatory efforts. As of early 2025, the KSA has successfully orchestrated the removal of 20 gambling apps from various app stores, targeting those that mislead Dutch consumers and potentially expose minors to gambling activities. These apps often masquerade as harmless games like ‘plinko’ but ultimately redirect users to unauthorized gambling platforms.

Consumer role and industry collaboration in regulating gambling:

This issue has been compounded by the prevalence of these apps on social media, where they can reach a broad audience, including vulnerable groups. The KSA emphasizes the importance of consumer vigilance and reporting, urging the public to notify them about any suspicious apps they encounter. Such reports are vital for the continuation of these regulatory efforts throughout the year.

In an update issued on April 7, the KSA reiterated its call to the public to report dubious apps. This engagement is crucial as the regulator intensifies its crackdown on illegal operators that target Dutch players. The agency is also bolstering its collaborations with industry associations and licensed casinos, leveraging platforms like Meld Vals Spel to gather intelligence and enforce regulations more effectively.

Notably, illegal operators often employ deceptive tactics, such as using the logos of licensed providers to appear legitimate. In a press release, the KSA highlighted a recent incident where an app in Apple’s App Store misused the Holland Casino logo to lure users. Once downloaded, these apps serve as conduits to illicit gambling sites, deceiving users about their true nature.

2025 enforcement strategy and future focus:

As part of its 2025 enforcement plan, unveiled on January 9, the KSA anticipates conducting numerous investigations into unregulated providers and their affiliates, including social media promoters and payment providers. The authority is committed to using stringent administrative sanctions if necessary, to maintain legal market integrity and protect consumers.

The KSA’s Supervisory Agenda 2025 outlines a broad spectrum of regulatory focuses, including the prevention of underage gambling, enforcing social responsibility, and strict compliance with advertising rules. The document also notes that despite a channelization rate exceeding 95% in 2024, upcoming social responsibility regulations and tax increases could potentially impact this success rate.

In its ongoing efforts, the KSA plans to enhance its interaction with gambling operators through direct dialogues and targeted strategies, especially for those performing below standards. This proactive approach is aimed at fostering behavioral changes within the industry and ensuring a high compliance level across the board.