After inking a partnership deal with online casino and sportsbetting operator Betfair in July, Italian footballing giant Juventus has now signed a similar agreement with Philippines-based

Established in 1897, Juventus is the most successful soccer team in Italy with 33 domestic championships while the Turin-based club has also won a pair of UEFA Champions League titles, although the most recent of these came in 1996. It stated that the arrangement with is to run until the conclusion of 2020 and will see the online sportsbetting domain serve as its ‘regional partner’ in Asia with the exclusion of Thailand, China and Vietnam.

Juventus explained that the arrangement is set to see permitted to use the club’s ‘brand and image’ for the promotion of its services while punters will moreover be able to enjoy an ‘exclusive video blog’ featuring input from former striker Fabrizio Ravanelli.

Giorgio Ricci, Co-Chief Revenue Officer for Juventus, stated that is to be a ‘benchmark partner to develop activities for our Asian fans’, which is an area where the team has been experiencing ‘the most significant growth’.

Juventus furthermore detailed that the deal will see Asian fans permitted to take part in innovative promotions such as the planned Fly with the Team campaign where supporters will be able to win a chance to travel with the squad to a UEFA Champions League match. representative Simon David proclaimed that Italian football is ‘well-followed in Asia’ before stating that he is confident the partnership with Juventus will allow the operator to ‘reach new heights this season’.