In a move that strengthens its position as a next generation supplier, Kalamba Games has announced the launch of its new Bullseye brand, which incorporates its proprietary remote gaming server (RGS) as well as its promotional tools product offerings.

The launch of the new brand is in keeping with the Malta-based studio’s plans to further expand the company.

The new brand incorporates a range of the international games studio’s new promotional tools, which initially will be made accessible to partners who are directly integrated by way of the Bullseye RGS.

Direct games access:

Set to begin in the second half of 2020, the roll out will provide direct access to more than 35 unique Kalamba titles. Additional games are to be added “rapidly,” with the Malta and Krakow based studio maintaining its present rate of release of about one per month.

next stage in core strategy

Commenting on the company’s latest news, Chief Executive Officer and co-founder for Kalamba, Steve Cutler, said in a recent press release

“We’re very excited to bring the Bullseye brand to market as it reflects the team’s hard work in bringing the company further towards maturity and underlines our commitment to supporting our partners’ success.

“Bullseye represents the next stage in the core strategy and vision we established back in 2016. Naturally we look forward to building further on our games portfolio, but making titles interconnected via meta features and layers will ensure we build a market leading slots experience for the ages.”

Sekula interview:

In an interview last month, Head of Games, Andy Sekula, commented on why he thought players should choose Kalamba’s games when there are so many new games being released these days, stating…

“We get inspired a lot by many slot games in terms of both the math and the artwork and we’re always trying to raise the bar. One of the main things we do differently right now is give players the ability to engage with games on their own terms, which accommodates varying play styles for different segments.

“For example, we allow to adjust their preferred volatility profile via HyperBet, but we are also adding innovative meta layers to our games that allow players to build up to a big potential win; such as jackpots, missions and random walking wilds, all of which put the player experience front and center. We think all this gives us a pretty distinctive offering in the market.”

Latest release:

The games studio also recently released its latest title, Griffin’s Quest, a 6×5 high-volatility slot complete with Kalamba’s signature HyperBonus feature, along with Griffin’s Quest, the Wheel Bonus, and the Magic Split Symbol. The game is being distributed via Oryx Gaming.