Kambi Group Plc, a B2B supplier of sports wagering services to licensed B2C gambling operators, has entered into a permanent deal to offer its sportsbook to the LiveScore Group of firms, which consists of 2 online wagering brands and global flagship sports media platforms.

The main purpose of the partnership:

After a relentless selection process, Kambi’s sportsbook will drive the Virgin Bet and LiveScore Bet brands internationally by providing a high-performance sports wagering platform by Kambi, a suite of reward-winning products involving Bet Builder and AI-powered trading and a range of managed services. Additionally, Kambi’s “in-house” design teams, will utilize the provider’s open application programming interfaces (APIs) and use the firm’s strong inducement tools and bespoke wagering offers specials to produce one-of-a-kind customer experience for its international customer base.

Furthemore, the aforementioned alliance between LiveScore Group’s LiveScore Betting & Gaming and Kambi is projected to add a significant amount of material income for the aforementioned B2B supplier beginning in the second half of the next year, which will increase in line with the introduction of LiveScore Group in existing and future markets.

Commenting on the alliance, Kambi’s Co-Founder and Chief Executive Officer, Kristian Nylén, commented according to the official press release: “With well-established sportsbook brands in several markets, an immensely popular media platform that acts as an effective acquisition channel, and an experienced leadership team, LiveScore Group has all the ingredients Kambi looks for in an operator. In partnering with Kambi and integrating our sportsbook, LiveScore Group will have the quality and trusted sportsbook it requires to fulfill its ambitious growth plans and we’re delighted to be supporting them on that journey.”

On the other hand, LiveScore Group’s flagship sportsbook brands, the aforementioned Virgin Bet and LiveScore Bet, are active in few global markets at the moment, involving a powerful presence in the UK, and the aforementioned agreement currently covers the Group’s divisions in Malta, Gibraltar and Nigeria. Its future plans are to extend the LiveScore Bet brand more with this aforementioned alliance, as it substitutes for its “existing third-party sportsbook technology.”

Also, the latest Kambi-powered sportsbook is expected to be launched in more markets from the first quarter of next year.

Also commenting on the partnership, Chief Executive Officer at LiveScore Group, commented: “We are thrilled to join forces with Kambi, the premier independent sportsbook provider, as we look to accelerate our growth in the global sports betting market. By combining the strengths of Kambi’s technology with LiveScore Group’s world-class sports betting brands, media assets and in-house product teams, I believe we are ideally equipped to create truly memorable experiences for our users.”

More on the partners:

Headquartered in Malta, Kambi offers a software platform with front-end user interface, customer intelligence, quota compilation and risk management. Additionally, it is listed on First North at Nasdaq Stockholm under the symbol “KAMBI.” In terms of the awards, it officially won the “Online Sports Betting Supplier” award at the Global Gaming Awards in London in 2021 and won the “Online Sports Betting Supplier honor” at the 2023 Global Gaming Awards.

Founded in 2019, after a spin-off from Gamesys Group, LiveScore Group represents the operator of the reputable LiveScore, a renowned sports media brand, a flagship supplier of sports data and real time streaming services, with over 50 million users per day in over 200 regions.