Kambi, one of the leading sports betting providers in the industry, continues its expansion across the Latin American market as it will power the sportsbook launch of Lance! Betting, a joint venture between Eyas Gaming and media site Lance.

Three Partners Involved:

Malta-based Eyas Gaming and Lance, the leading football media site in Brazil, joined forces to launch the sportsbook Lance! Betting. The two partners have now agreed to use Kambi’s state-of-the-art solutions to power up the new sports betting platform. Kambi Group plc will thus increase its presence in the Brazilian market as the company continues to extend its reach across Latin America.

”Lance!Betting” Sportsbook Launch:

Lance!, as the leading online football wagering destination for the Brazilian players, boasts of more than 15 million active visitors per month. The Brazilian operator is set to elevate the football betting experience for its customers via the Lance!Betting platform. Lance has partnered with Eyas Gaming to ensure a smooth launch of its new sportsbook venture in the country. The two partners recognized Kambi’s sports betting approach and technology as perfectly suitable to back up the start of the platform operation, according to the company’s press release.

Future Reference:

At the same time, Eyas Gaming is supported by industry giant Gauselmann Group and run by an experienced team led by founding partners Michael Brady and Adam Joseph. The partnership with Kambi in the Brazilian deal will enable the company to refer to the sports betting technology supplier for emerging sports betting projects across a range of regulated markets. At the same time, Kambi will increase its portfolio of partners for the developer’s Latin American expansions set to reinforce its reputation in these jurisdictions.

Promising Partnership:

Commenting on the partnership, Kristian Nylén, Kambi Chief Executive Officer and Co-founder, reportedly said: “It is a pleasure to have put pen to paper on this agreement with Eyas Gaming, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own. This agreement further bolsters Kambi’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalize on the rich promise this partnership holds.”

Natural Choice:

Adam Joseph, Chief Executive Officer at Eyas Gaming, added: “We are very pleased to have signed with Kambi as we look to deliver on our sports betting ambitions and the potential of the Lance! Betting brand in Brazil. Kambi’s track record in Latin America and proven suite of high-performance technology made partnering with them a natural choice.”