A leading virtual sports provider, Kiron Interactive, has partnered up with Betika, a top-tier gaming hub with extensive presence across African markets. The deal was closed to launch the provider’s state-of-the-art Kiron.Lite platform on Betika’s online gaming facility in Kenya in the first quarter of 2024. Based on the operator’s gaming platform performance reported for the first four weeks upon the launch, the deal has already proven a success as the innovative platform has been increasingly popular among Kenyan players.

Platform Supply Deal:

The partnership has facilitated a seamless transition of Kiron Interactive’s in-demand Virtual Sports library to Betika’s players. These can now avail of a range of familiar features from the popular portfolio to be almost immediately ready to get straight into the heart of the action. The solution reflects the real-event markets to provide bets placement on the around-the-clock basis for a wide array of games.

Kiron.Lite’s High-End Features:

For this purpose, the platform comes as a low-bandwidth solution reducing mobile data usage for players to offer exceptional review capabilities by removing the intensive bandwidth visuals. At the same time, Kiron.Lite’s presentation of virtual sports games brings the thrill of an in-play betting experience. In addition, the platform is integrated into Kiron’s Omnichannel RGS, BetMan, to enable a smooth connection with the customer’s digital wallet through a dedicated interface.

Kiron.Lite also make betting available every two minutes of the respective game and provides a series of popular events to transfer the thrill of the game into the virtual field. Therefore players can take advantage of a regular wagering service delivered in a fully customized package. Again, content and theme selection, as well as event schedule and more features are now available for Betika to meet Kenyan player preferences.

Indeed, Betika’s virtual sports betting handle has reportedly significantly increased immediately after the launch. The Kiron.Lite data platform development has been specifically forged to meet African player’s requirements. Kiron Interactive boasts the platform’s high-end solutions are employed to render high efficacy and customization to Kenyan players and meet their most selective requirements.  The platform performance reported for the first month upon the launch testifies about the rising end-user confidence in the Kiron.Lite solution.

Partners’ Mutual Benefit:

Kiron Interactive, as a leading South African virtual games supplier, seems to be well aware of the player preferences. The partnership with Betika, an established Kenyan sports betting and gaming hub, represents an opportunity for both brands to use operator’s extensive market footprint to extend provider’s reach to a wider Kenyan player base. Also, the immediate success in the subject market may help Kiron Interactive to use the Betika’s Africa-wide presence to distribute the cutting-edge virtual sports betting solution across the continent. Meanwhile, Betika will make sure to offer the exciting mobile sports betting format to local players and reinforce its Kenyan market leadership.

Steven Spartinos, Kiron Co-CEO, reportedly said: “We’re proud to have developed a delivery system that is specifically designed to counter the challenges faced by operations in some areas of Africa. We’re also delighted to be working alongside Betika, which now enjoys a significant advantage in a competitive marketplace in ensuring its players can get their hands on the right content without having to worry about data consumption. Kiron.Lite offers today’s betting opportunities that customers expect but in a much more user-friendly format. We’re confident Betika is now enjoying a far more streamlined product offering as a consequence.” 

Peter Stagles, Head of Gaming at Betika, said: “This partnership represents great value to us, providing our customers with the Kiron products that they love in the most efficient manner possible. We pride ourselves on rewarding our gaming enthusiasts in Kenya and beyond and Kiron.Lite allows us to do that flexibly and capably. We’re excited to see its impact on our players’ betting experience with us.”